Luxury handbags market keeps growing strong
The global luxury handbags market is expected to post a compound annual growth rate of over 7% during the period 2019-2023, according to the latest market research report by Technavio. A key factor driving the growth of the market is the high influence of celebrity endorsements on purchase decisions. With increasing number of fashion-conscious consumers , the fashion industry has been experiencing rapid changes and advances over the last two decades. Endorsements and the use of fashion products such as luxury handbags by celebrities serve as catalysts in propelling purchase decisions. Currently, manufacturers of handbag and personal luxury goods are adopting different marketing campaigns and strategies to expand their consumer base, brand image to trigger the sales of luxury handbags. Online advertising is also an essential part of marketing strategies, wherein, vendors often sign multiyear endorsement agreements with high-profile celebrities to enhance their brand ...